Schema Markup for AEO: The 5 Types That Get You Cited by AI

Why schema markup matters for AI visibility

AI engines do not read your website the way a human does. They parse structured signals — and JSON-LD schema is the most explicit signal you can give them. Brands with complete schema coverage see meaningfully higher MentionShare than those relying on unstructured prose alone.

**Part of our AI SEO audit guide** — the page-level audit that ties schema, llms.txt, crawlability, and entity signals together.

Here are the five schema types that move the needle.

1. FAQPage — highest impact

FAQPage schema wraps question-and-answer pairs in a machine-readable format that AI engines extract directly. When ChatGPT or Perplexity needs to answer a buyer-intent query, structured FAQ content is the first place it looks.

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is the best HR software for small teams?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "For teams under 50, [YourProduct] offers..."
    }
  }]
}

Target your top 5–10 missed buyer-intent prompts from TrueCite and write one FAQ entry per prompt.

2. Organization — brand identity

Organization schema with `sameAs` links tells AI engines that your brand name, your G2 profile, your LinkedIn page, and your Crunchbase entry are all the same entity. This consolidation improves citation confidence significantly.

Include: name, url, logo, description, foundingDate, and sameAs links to G2, LinkedIn, Crunchbase, and your social profiles.

3. Product — commercial intent

Product schema signals that a page is a commercial offering. AI engines use this to distinguish product pages from informational content when answering "best X for Y" queries.

Include: name, description, offers (with price and priceCurrency), and aggregateRating if you have reviews.

4. HowTo — how-to queries

HowTo schema captures step-by-step query traffic. AI engines like Perplexity surface HowTo content prominently for procedural queries ("how to improve AI visibility" / "how to add llms.txt").

5. Article with author — E-E-A-T

Article schema with an identified author builds E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals that AI engines use to weight content quality. Include author name, jobTitle, and url.

Check all 5 with TrueCite

TrueCite's AI SEO Audit scans any URL and identifies which of these 5 schema types are missing or malformed. It then generates the exact JSON-LD via the Fix Generator — ready to paste into your CMS. For a complete reference on every JSON-LD pattern, read our complete JSON-LD guide. Generate schema markup automatically — TrueCite identifies what is missing and writes it for you.