See exactly which AI engines recommend your competitors instead of you, why they rank higher, and what to fix to take back your share of voice.
Start tracking competitors →See how often each competitor appears alongside — or instead of — your brand across all AI engines and your target prompts. Visualized per engine and per prompt.
Enter a competitor's URL. TrueCite runs a side-by-side signal comparison: FAQ schema, Organization JSON-LD, llms.txt, review platform presence, HowTo schema, and 15 more signals. Your gaps vs their advantages — ranked by impact.
Every scan logs which competitor names appear in the AI response alongside yours. Trend over time shows if competitors are gaining or losing ground in AI answers.
When a new competitor appears in your scan results that is not on your tracked list, TrueCite emails you. Stay aware of new entrants gaining AI share in your category.
Every signal that TrueCite checks when comparing your site to a competitor's.
Which AI engines recommend your top competitors but not you
Which prompts your competitors are winning that you're losing
How your share of voice has changed over 30 and 90 days
Which competitor content AI engines cite as authoritative
New competitors AI engines are recommending in your category
Sentiment comparison — are AI engines more positive about competitors?
Which engines give competitors the biggest advantage
Competitive gaps you can close with specific content fixes
Before a content sprint
Run gap analysis to identify the 3–5 signals your top competitor has that you do not. Ship exactly those fixes. No wasted effort.
After a competitive loss
A prospect says they heard about a competitor from ChatGPT. Pull their gap analysis. Find the FAQ block they published. Match it within the week.
Quarterly SEO planning
Track Share of Voice trends over 90 days. Report AI visibility alongside organic traffic in your SEO review.
Agency client audits
Run gap analysis on a prospect's top 3 competitors before the pitch. Show them the signal gaps your agency will close as a retainer deliverable.
Competitor Intelligence is included in Starter and Pro plans. Start your 7-day free trial to explore your MentionShare score first, then upgrade to unlock Competitor Intelligence.
Start free trial →Yes. After each scan, brands that appeared alongside you in AI answers are extracted and filtered, then surfaced as suggestions. You approve the ones that are genuinely competitors and dismiss the rest; dismissed names are remembered and will not be suggested again. This regularly turns up rivals a team did not know engines were recommending.
Trial tracks 2, Lite 3, Starter 20, Pro 200 and Enterprise 500. Suggested competitors do not consume the limit until you approve them, so detection keeps working even when your tracked list is full.
It is the share of AI answers in your category that name you rather than a competitor. If an engine names a rival in twice as many responses as it names you across the same prompt set, that rival holds roughly twice your share of voice for those questions. Unlike search rankings there is no position 4 to improve from — you are either named in the answer or absent from it.
Yes, and it is the most actionable view in the product. Share of voice breaks down per prompt, so you can list the exact questions where a competitor is named and you are not. That list is what a content plan should be built from, and each of those prompts can be sent to the Fix Generator directly.
No. Competitors are evaluated from the same engine responses your prompts already generate, so adding one does not increase scan cost. Your prompt budget is consumed by the number of prompts you scan, regardless of how many competitors or engines are being compared.