Perplexity has 100M+ monthly users actively using it for product research. Here's how to track your brand visibility on Perplexity and improve your citation rate.
Perplexity has grown to over 100 million monthly active users and is used disproportionately by technical and B2B buyers for product research. Unlike ChatGPT — which many use for general tasks — Perplexity's user base actively uses it for decision-making research: "what is the best X for Y" and "compare X vs Y" are among its most common query types.
What makes Perplexity distinct from a brand tracking perspective: it shows its citations. Users can see exactly which sources Perplexity is pulling from. If your competitors are cited by name with visible links and you aren't, buyers notice.
Live web search also means Perplexity responds faster to AEO improvements than training-data-dependent models. Content you publish today can appear in Perplexity citations within days — making it the highest-feedback-loop engine for AEO iteration.
Mention rate: The percentage of Perplexity responses that cite or mention your brand for your target prompts. This is the core [MentionShare](/features/mentionshare) signal for Perplexity.
Citation sources: Which URLs does Perplexity cite when mentioning you? If it cites your G2 profile more than your website, that tells you where to invest. Track citation sources in TrueCite's Citations tab to see which of your assets Perplexity trusts most.
Competitor citations: Which domains does Perplexity cite instead of yours? If G2 pages for your competitors appear but yours don't, that's an immediate action item.
Perplexity has distinct preferences in what it cites:
Manual tracking: Run your prompts in Perplexity, record which sources it cites and whether your brand appears. Note: Perplexity shows 3–5 sources per answer — track which position your brand appears in.
Automated tracking: TrueCite monitors Perplexity alongside all 9 AI engines. Your prompt library runs on a schedule, every response is recorded, and your Perplexity MentionShare appears in your dashboard alongside ChatGPT, Gemini, and others. [Set up automated Perplexity tracking](/sign-up).
Add FAQ schema. FAQPage JSON-LD is Perplexity's preferred content format for citation. Read [FAQ Blocks: How to Get Cited by AI Engines](/blog/faq-blocks-ai-citation) for the exact implementation. TrueCite's [Fix Generator](/features/fix-generator) produces ready-to-publish FAQ blocks for your highest-gap prompts.
Write answer-first content. Every key page should open with a direct answer to the implied question — don't bury your core value proposition. Perplexity extracts the first clear statement from a section.
Get listed on G2 and Capterra. Perplexity cites review sites heavily. A complete G2 profile with reviews meaningfully improves your Perplexity citation rate, especially for "best X for Y" queries.
Add llms.txt. An llms.txt file signals to AI crawlers — including PerplexityBot — which pages are most valuable. Read the [LLMs.txt Guide](/blog/llms-txt-guide) for implementation details.
Check PerplexityBot in robots.txt. TrueCite's LLMs.txt Scanner checks whether PerplexityBot is blocked. If it is, Perplexity can't crawl your site and won't cite it. This is a surprisingly common issue.
[Start tracking your Perplexity visibility](/sign-up) — see your MentionShare across all 9 AI engines in under 5 minutes.