HR & People Operations Software · Series B
From 9% to 44% MentionShare in 11 weeks
9% → 44%
MentionShare
11 weeks
to results
+67%
AI-sourced demo requests
8 pages
fixed in week one
The Challenge
Nexivera had strong Google rankings and a healthy content program, but their Head of Marketing noticed something alarming: when she asked ChatGPT “what's the best HR software for remote teams,” three competitors came up repeatedly — Nexivera was never mentioned. Manual checks across Perplexity and Gemini confirmed the same pattern. Despite 8 years in the market and hundreds of G2 reviews, Nexivera was effectively invisible to AI engines. With 43% of their inbound leads now self-reporting they used AI to research HR tools before booking a demo, this wasn't a vanity metric problem — it was a pipeline problem.
The Approach
Nexivera signed up for TrueCite and ran their first scan across 31 prompts spanning their core use cases — remote team management, employee onboarding, performance reviews, and HR compliance. Their baseline MentionShare was 9%. The scan identified 4 patterns driving their low score:
- 1No FAQPage schema on any product page
- 2Feature pages written for humans, not structured for AI extraction
- 3Zero mention of specific use cases in their homepage H1 and meta
- 4Competitors had answer-formatted FAQ sections; Nexivera had none
Using TrueCite's Fix Generator, the team generated FAQ blocks and JSON-LD schema for their 8 highest-priority missed prompts. Their developer implemented the schema additions in a single afternoon. They published 4 new answer-formatted landing pages targeting their biggest gaps — “HR software for remote teams,” “employee onboarding automation,” “performance review tools for SMBs,” and “HR compliance software.”
The Results
Week 4: MentionShare rose from 9% to 21% — the FAQ schema additions were being picked up by Perplexity and Google AI Overviews.
Week 8: MentionShare reached 33% as ChatGPT began including Nexivera in responses for remote team HR queries.
Week 11: MentionShare hit 44% — a 389% improvement from baseline.
Inbound demo requests from leads who mentioned AI research as their discovery channel increased by 67% in the quarter following the AEO program launch. The team now runs weekly TrueCite scans and has a standing Fix Generator workflow for every new feature launch.
“We spent three years building our SEO presence and ranking on page one for our target keywords. Then buyers stopped clicking. They started asking ChatGPT instead — and ChatGPT had never heard of us. TrueCite fixed that in 11 weeks.”
— Head of Marketing, Nexivera