Competitor share of voice
Competitor tracking shows you who AI engines recommend instead of you — and by how much.
Adding competitors
Go to Competitors
Navigate to Competitors in the sidebar.
Add competitor
Click "+ Add Competitor" and enter their brand name.
Run a scan
TrueCite tracks competitor mentions in the same scan responses as your brand. No extra scans needed.
What competitor data shows
Share of voice %
What % of responses mention each competitor vs your brand.
Head-to-head comparison
Side-by-side MentionShare for you and each competitor per engine.
AI-discovered competitors
Brands that appear in AI responses but weren't in your competitor list — automatically surfaced.
If a competitor has significantly higher MentionShare, run a scan with a prompt where they win. Read their AI response carefully — the Fix Generator can help you produce similar content signals.
Last updated: June 2026 — TrueCite documentation is updated with every product release.
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